Privacy policy

Last Update: 02/16/2024


We know your privacy is important to you, and our aim with this privacy statement is to help you make informed choices about your personal data. This privacy statement explains what personal data we collect about you, what we do with it, and how you can control it in connection with our websites, mobile apps, or other online services (the “Site”) that link to this privacy statement. This privacy statement also applies to the personal data we collect through hardcopy means.

You can navigate to any of the sections of this privacy statement using the links below:


  1. Categories of personal data we collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal data”), some of which may be considered sensitive personal data. In particular, we have collected one or more data types in the following categories of personal data from consumers within the twelve (12) months preceding the effective date of this Privacy Statement:



One or More Data Types Collected?

Disclosed in the past twelve months?

A. Identifiers such as a real name, alias, postal address, Internet Protocol address, email address, social security number, or other similar identifiers.



B. Personal data such as name, address, telephone number, credit card number, debit card number, or health information.



C. Characteristics of protected classifications under state or federal law, such as age and gender.



D. Commercial information, including products or services purchased, obtained, or other purchasing or consuming histories.



E. Biometric information.



F. Internet or other electronic network activity information, including, but not limited to, information regarding a consumer’s interaction with our internet web site, or advertisement.



G. Geolocation data.



H. Audio recordings, electronic, visual, thermal, olfactory, or similar information.



I. Professional or employment-related information



J. Non-public education information.



K. Inferences drawn from any of the information identified in this section to create a profile about a consumer reflecting the consumer’s preferences, characteristics, and behaviors.



Although some of the information we collect and process about you may be considered sensitive personal information, we only process such information for purposes authorized by law, such as to provide services you request from us or to verify your information.

In the twelve (12) months preceding the effective date of this Privacy Statement, we have not sold your information to third parties or shared it for purposes of cross-context behavioral advertising, including individuals under the age of 16.

  1. Our purposes for processing personal data

The term “personal data” can have different meanings depending on applicable law. In general, we use the term “personal data” to mean information that can uniquely identify you, but we will treat information we collect from you as personal data wherever necessary under applicable law.

We collect personal data about you for the following reasons:

For our internal efforts to operate and improve our business. This could include:

  • Enabling your use of our services and fulfilling your requests for certain products and services.
  • Making the Site or our current products better.
  • Developing new products or new content for the Site.
  • Using the information for internal financial activities like auditing, billing, and forecasting.
  • Performing data analysis to identify ways we can operate more efficiently or expand our business.
  • Verifying and maintaining the quality and safety of our products.

For advertising and marketing purposes. This could include:

  • Sending you information on promotions, contests, rewards or surveys we offer, Stem & Root’s Products, our affiliate’s products, and our events.
  • Enhancing, personalizing and evaluating the effectiveness of the content of our Site, our communications with you, and our advertising and marketing.
  • Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  • Attracting consumers to buy or subscribe to products, or enabling or effecting, directly or indirectly, a commercial transaction.

For our general administrative purposes. For example, we may need your information to tell you about important changes to the Site, manage your registered account, or provide customer service to you. We may also need your information to administer promotions or programs we offer.

For social-media engagement. We use social-media accounts (including Facebook, Twitter, YouTube, Pinterest, and Instagram) to engage with the public. This engagement allows us to build online awareness about our company and our products; respond to messages through the comment, message, or chat functions; collect aggregated information about interactions with our content; analyze trends; identify and profile brand advocates and key influencers; and conduct social-media listening of conversations about our company and our products. When you engage with us through our social-media channels, the platform providers will also process information about you. For further information, please consult the privacy policy of the platform provider.

For security purposes, as necessary to help us protect against, identify, or investigate fraud or other criminal activity.

For other legal purposes, if we have a legal obligation, or need to pursue or defend against legal claims, for which we need to process your information.

For communication purposes, to get in touch with you in connection with any of the reasons discussed above.

  1. Sources of personal data
  2. Information you provide.We may collect personal data you provide directly to us, including when you:
    • Create an account
    • Register for a service
    • Subscribe to a mailing list
    • Enter into a contest, sweepstakes, or other promotion/offer
    • Request a refund
    • Order a product
    • Comment on a blog or social media post
    • Fill out a hardcopy form
    • Contact us for any reason
  1. Information gathered automatically.When you use the Site, we may automatically collect information directly or through our third-party analytics providers, including information about your browsing activities and how you interact with our communications and other parts of our Site.

We (and third parties acting on our behalf) may collect this information directly from your browser interacting with our Site. We may also collect it through cookies and similar technologies, which typically work by placing a small file (like a text file or graphic) on your browser, and the file is used to identify your device and to collect information. In this Privacy Statement, we use the term “cookies” in general to refer to these technologies. Cookies are typically assigned to one of four categories, depending on their function and intended purpose:

  • Strictly Necessary Cookies:These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Of course, you may use our Site without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Site.
  • Analytics Cookies: Analytical Cookies will help us to analyze your use of our Site. The information collected in connection with your use of our Site (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of our supplier, where it will be stored and analyzed. Your usage data will not be connected to your full IP address during this process.
  • Functional Cookies: These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
  • Targeting Cookies: We and our partner will use this information to better tailor our advertisements to you and your interests, including to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit another website of an Advertisement Network, customized pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Site.

Some of the analytics services we use are listed below. For information about how those services collect and process data, click on the accompanying links. Please note that we are not responsible for the privacy practices of these third parties or the content provided in their privacy statements.

  1. Information from social media. We may collect information when you interact with us through social media, including through the use of cookies. And if you link our Site with a social media account, then we may collect certain information related to that account. You may have the ability to control what information is shared from your linked social-media account by adjusting the privacy settings for that account.

We also use a third-party social-listening platform that compiles publicly accessible content on the internet in order to create aggregate reports that allow us to better understand our brand categories and more effectively market our products. This publicly accessible content may include personal data, such as your name or username in connection with a social media profile. To the extent we obtain any such information, we will maintain it in accordance with this Privacy Statement and use it only for the purposes described in this Privacy Statement.

  1. Information from third parties and other sources.We may collect information about you from other sources such as our affiliates, public and third-party databases, and other third parties. For example, if you elect to participate in analytics, communications, or marketing programs, including those offered or run by third parties, we may enhance your information by obtaining or merging that information with technical, cookie, or other data we collect or that we receive from third parties.
  1. Third parties with whom we share personal data

We may share your information:

  • With our affiliates and other companies in which we have an economic interest or ownership rights.
  • With others working for us, which includes service providers that:
      • perform services on our behalf such as running our Site
      • send communications for us
      • provide analytics services
      • execute marketing programs and promotions
  • For legal purposes, such as law enforcement or other government entities: (1) if we believe there has been a violation of our Site policies; (2) if we believe that someone may be causing injury to our rights or property, to other users, or to anyone else; (3) to provide information to law enforcement; or (4) as required by law.
  • As part of a corporate restructure, such as a liquidation, reorganization, merger, sale of the company, consolidation, change of control, asset or stock acquisition/disposition, or other corporate combination. If that happens, we will use reasonable efforts to make sure the transferee uses your information in a manner consistent with this Privacy Statement.
  • With other entities where you give us your permission.

We do not share your personal data with any third-party vendor or website owner for their own marketing purposes.

  1. How Long We Keep Your Information

We will keep your information for as long as reasonably necessary to carry out the purposes described above, and to comply with statutory and regulatory retention requirements and other legal obligations we may have, such as in connection with litigation.

  1. How you can control your information
  2. Personal Data. You may review and change any personal data in your account profile and, where applicable, personal account preferences, stored in our system if you believe it may be out of date or incorrect. And where you have provided your consent for us to use your information, you may request to withdraw that consent for future uses of your information. Where applicable, you may log in to your account to update your information or preferences, which may include revoking consent to certain communication outreach and marketing uses.
  3. Promotional Materials. You may always opt out of receiving future commercial email or text messages from us by following the opt-out instructions in emails or texts we send you, or by contacting us at the address provided below. Please be aware that if you opt out of receiving commercial messages from us, it may take up to ten (10) business days for us to process your opt-out request, and you may receive commercial messages from us during that period. Please note that if you opt out of future text messages, this opt-out list is separate from our email preferences and opt-out lists.


Even if you opt out of receiving promotional and marketing material, we may still correspond with you about your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to your requests for information either through the website or other means). We may also access and view your information in the course of maintaining and improving the Site and our services.


  1. Cookies, interest-based advertising and AdChoices.Most browsers are set up to accept cookies automatically. You can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer. You can find more information about cookies and how they work at You can visit your Cookie Settings link at the bottom of this Site to manage your optional cookies.


In the case of third-party cookies that are used for interest-based advertising, you can opt out of receiving interest-based ads from members of the Digital Advertising Alliance at for web properties or at for mobile apps.


  1. Location-based information. When you access the Site, we may collect information related to your location through your device’s GPS, Wi-Fi, Bluetooth, or IP address. Your device may provide ways to prevent sharing your location, like disabling location-based services or turning off your GPS, Wi-Fi, or Bluetooth. If you disable any location-based services on your device, you may not be able to use certain features of the Site.
  2. Global Privacy Controls / Do Not Track. We recognize Global Privacy Control (“GPC”) signals, which are browser-based opt-out preference signals that can communicate your request to opt-out of the sale or certain sharing of your personal data. For more information on how the GPC works, visit their website Please note that some browsers may not natively support GPC functionality, or, if such functionality is supported by a particular browser, it may not be turned on by default. Our GPC signals do not apply to offline sales and are processed at the browser level, meaning you will need to enable the signal separately for each browser or device you use to ensure that we recognize the signal. Please consult your browser’s settings or your browser’s website for more information on how your browser may support GPC functionality.

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. Instead, we collect, use, and share information as described in this Privacy Statement regardless of a “do not track” choice.

  1. How we protect your information

We have implemented technical, administrative, and physical security measures designed to protect your personal data from unauthorized access, disclosure, use, and modification. Although we strive to keep your personal data secure, no security measures are absolute. Use caution when transmitting personal data over the Internet.

  1. Children’s Personal Data

In light of the importance of protecting children’s privacy, we do not collect, process or use on our Site any information relating to an individual whom we know to be under 16 years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted. Just contact us at the address provided in the Contact us section below. We also do not knowingly sell or share for cross-context behavioral advertising the personal information of consumers we know to be under 16 years of age.

  1. Links to Third-party Websites

We may provide links to other websites maintained by unaffiliated third parties for your convenience. But that should not be taken as our endorsement or approval of those websites or their content. We do not maintain those third-party websites and are not responsible for the availability, accuracy, or quality of their content. We make no representations or warranties whatsoever about any other website which you may choose to access through our Site. You should review the terms and conditions related to the use of any third-party websites before using them.

  1. Consumer Rights Under the U.S. Privacy Laws

This section describes how to exercise your rights under the California Consumer Privacy Act, the Virginia Consumer Data Protection Act, the Connecticut Data Privacy Act, the Colorado Privacy Act, and, as of December 31, 2023, the Utah Consumer Privacy Act. We call those laws collectively the “U.S. Privacy Laws.”

The rights in this section apply only to residents of the states included in the U.S. Privacy Laws. The residents of those states have the following rights:

  • Right to Know and Access. The right to know and access the following information:
    1. The categories of personal data we have collected about you.
    2. The categories of sources from which we collected the personal data.
    3. Our business or commercial purpose for collecting or sharing personal data.
    4. The categories of third parties with whom we share personal data.
    5. The specific pieces of personal data the business has collected about you.
  • Data Portability. The right to receive your personal data in an electronic format that allows you to transmit your personal data to another entity without hindrance.
  • Correction or Deletion. The right to ask us to correct or delete the personal data we have collected from you.

We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where we must retain your information to comply with legal obligations. Consumers in some states may also authorize an agent to make data subject requests on their behalf. 

Depending on the jurisdiction in which you live, you may have the right to appeal our refusal to take action on your request. To appeal, please email and include the details of your original request.

  1. How to submit a request






  1. Non-Discrimination

Your privacy rights are important. If you exercise your privacy rights under the U.S. Privacy Laws, we will not do any of the following in retaliation:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through the use of discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
  1. Changes to this privacy statement

We may update this Privacy Statement from time to time. When we do, we will post it on the Site and include the effective date of the update. If there are material changes to our Privacy Statement, we will post a prominent notice on our Site and provide other notice as required by law.

  1. Contact us

Stem & Root

6707 Winchester Circle
Suite 500
Boulder, CO 80301
Phone: 888-900-6289